AiRR Score
Compare to
Competitive Movement
Metric
Compare to
Activity log
The AiRR Score is a dependent variable. It moves because of your content, campaigns, media and earned coverage. Log what you ship and when, so movement on the chart above has a cause next to it.
Prompt Overview
Pick a tracked prompt. The Brand Overview layout re-renders for that specific question, scored against the same competitors.
Prompt
Coming soon
Audience & Targeting
Explore how the model recommends your brand to different audiences - by age, income, interest, seniority and more - as bar charts and a cross-attribute heat grid. Conditioned-prompt scoring, landing soon.
Prompt Research
Brand profile
Plan & usage
Enterprise unlocks more
Every engine, unlimited competitors, prompts and personas, team seats, alerts, and API access.
Engines measured
Your score is reported per engine, never blended. ChatGPT is live on your plan; Enterprise unlocks the rest.
ChatGPT
OpenAI · your live engine
Live
Gemini
Google · preview the score difference
Enterprise
Perplexity
Perplexity · preview the score difference
Enterprise
Claude
Anthropic · preview the score difference
Enterprise
Copilot
Microsoft · preview the score difference
Enterprise
Google AI Overviews
Google · preview the score difference
Enterprise
Meta AI
Meta · preview the score difference
Enterprise
Competitor Brands & Aliases
Aliases - nicknames, tickers, common misspellings - are matched when scanning AI responses.
Tracked Prompts
Your Personas
Add Persona
Create a custom persona
Or add a standard persona
Brand Attributes
Qualities buyers associate with you - read from your website's
mission and values when your account was set up. Remove any that
don't fit and add your own; they steer which winnable prompts we
can hunt for you.
Alerts
Enabled alerts are emailed to your account address after each daily scoring run.
Data delivery & integrations
The weekly report is emailed to your account address every Monday morning when enabled.