AiRR Score
Brand Positioning
Competitive Movement
Metric
Compare to
AiRR Score, last 90 days
Movers
Activity log
The AiRR Score is a dependent variable. It moves because of your content, campaigns, media and earned coverage. Log what you ship and when, so movement on the chart above has a cause next to it.
Prompt Overview
Pick a tracked prompt. The Brand Overview layout re-renders for that specific question, scored against the same competitors.
Prompt
Your Personas
Add a standard persona
Or create a custom persona
Comparison
Pick a baseline and a persona. The left side is your baseline with no persona. The right side is the same baseline seen through your persona. The difference between them is the Persona AiRR Drift - what your ICP changes, not what the generic search shows.
Prompt
Persona
Coming soon
Audience & Targeting
Explore how the model recommends your brand to different audiences - by age, income, interest, seniority and more - as bar charts and a cross-attribute heat grid. Conditioned-prompt scoring, landing soon.
This is your space to play.
Ask a normal LLM once and you get one answer - a single roll of the dice. Playground asks the same question many times over and aggregates, so you see the real distribution: where your brand actually lands, what a persona sees versus the raw prompt, and competitors you are not even tracking yet.
The execution layer
Your scores show where the gaps are. This is where you close them. Run an audit of how findable your brand is to answer engines, then work the ranked checklist your content and marketing owners can action.
AI Visibility Analysis
Brand profile
Plan & usage
Enterprise unlocks more
Every engine, unlimited competitors, prompts and personas, team seats, alerts, and API access.
Engines measured
Your score is reported per engine, never blended. ChatGPT is live on your plan; Enterprise unlocks the rest.
ChatGPT
OpenAI · your live engine
Live
Gemini
Google · preview the score difference
Enterprise
Perplexity
Perplexity · preview the score difference
Enterprise
Claude
Anthropic · preview the score difference
Enterprise
Copilot
Microsoft · preview the score difference
Enterprise
Google AI Overviews
Google · preview the score difference
Enterprise
Meta AI
Meta · preview the score difference
Enterprise
Competitor Brands
Brand aliases
Tracked Prompts
Alerts
Enabled alerts are emailed to your account address after each daily scoring run.
Data delivery & integrations
The weekly report is emailed to your account address every Monday morning when enabled.
Need help acting on your scores?
AiRR measures and advises. We never sell placement or optimization, because independence is the product. When you want hands-on help moving a number, we connect you with a Certified AiRR Partner.